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Artist Management in the Carolinas


Stafford Entertainment & Talent is an artist booking, promotion, and management company based out of New Bern, NC.

William C. Stafford | Founder & CEO

Stafford Entertainment and Talent was founded in 2018. William C. (Bill) Stafford began this type of promotional work after having founded five other entities during his professional life of 45 years. Bill, as President of a coastal hotel, also currently leads the marketing and branding promotions that have proven to be very successful. From some of those same disciplines he founded Stafford Entertainment and Talent, LLC otherwise known as S.E.T. From his original clients of Von Lewis and Abbey Clark  (Lewis n Clark) he has grown to a company of 12 artistic groups that S.E.T. represents today.  


The S.E.T. business model is based on quality and variety with the work quality first. “My goal is to assist with the booking and promotion of a smaller group of artists, that have different music styles and genres. I pride myself in participating in the management of a few of these and helping set a high bar for their audience. I have two main slogans I often share with my entertainment talent.

“Lets work smarter and not harder”

 “Its my job to get you placed in venues and its your job to get invited back”

I am very proud that the I-42 Band that I manage and promote has been selected for the Atlantic Beach “Beach Music Festival” and the ShowFest Event at the NC Festivals and Events Conference. They have also been requested to perform for The American Heart Association Heart Balls in several areas of North Carolina as well as many other events around our state.

Bill says, if you want the best, “GET S.E.T.”  to make it happen.

Suzan Stafford | Logistics Coordinator
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Suzan Stafford plays a roll of logistical coordinator for S.E.T. She helps develop new means of media access to new clients as well as keeping up with artist scheduling and financial matters. Suzan has a good eye for photography and video that also helps market each talent. Having participated for over 35 years the dental industry she not only knows how to help put smiles on faces but how to capture them with her camera as well.


Along with all the above she helps keep the companies financial records in order and on time.

Who We've Worked With:
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NC Festivals & Events

Charlotte, NC

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NC Seafood Festival

Morehead City, NC


Aurora Fossil Museum

Aurora, NC


Association Executives of

North Carolina

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King Mackerel Tournament

Atlantic Beach, NC


Farmville Dogwood Festival

Farmville, NC


Watermelon Festival

Winterville, NC

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NC Holiday Flotilla

Wrightsville Beach, NC


As one of the most experienced booking agents in the Carolinas, Bill Stafford has been responsible for putting some of the most talented artists in the area on stage. Stafford Entertainment & Talent continues to bring the best talent in music to the stage for events across the Carolinas. As S.E.T. expands, new talent in music continues to join the agency's roster.

Stafford Entertainment & Talent is home to the premier booking agent based the growing hotspot of the Carolinas.
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